Where does the most popular content on Netflix appear from? Over the once two times, it’s been generally from North America with European content in a close second. Likely with the help of Squid Game, Asian content is continuing to trend overhead on Netflix.
Thanks to FlixPatrol for this data who have been tracking top 10s across the world for close to two times now, they enable us to get a broad view of what’s popular on Netflix with diurnal top 10 lists since March 2020 when the top 10s were introduced.
From the top 10 data we can garner what’s popular on the service including what stripes perform well, whether certified content or Originals perform the stylish and in this case, see where the most popular content originates from.
North American content (content from the United States, Mexico and Canada) remains the most popular content on Netflix. It’s not trending in any particular direction and we suspect will remain the most popular content for times to come.
European content losing ground to Asian content is maybe the most intriguing trends from the below map (and full data distance bedded below). In Q2 2020,22.1 of all titles in the Netflix top 10s appear from Europe but that figure is now down to13.6 in Q4 2021. That’s a 38 drop.
Compare that to the massive rise for Asian content from4.2 in Q1 2020 to16.8 in Q4 2021. That’s a 300 increase.
The trend comes no doubt in part thanks to an increased slate from the region. In February 2021, Netflix blazoned it would spend half a billion on Korean content alone. We ’ve formerly seen some of that spending come to consummation.
K- dramatizations in particular dominated the Netflix top 10s with titles like Squid Game (which is now Netflix’s most- watched Television show of all time), Vincenzo, Hometown Cha-Cha-Cha, and others have helped propel the region up the list.
Netflix’s content spends in Europe continues to remain high with a 2018 report suggesting the budget has now surpassed$ 1 billion. It simply could mean that Asian content on Netflix is just reverberating across the globe more.
Then’s that data in a table format. While we ’ve included Q1 2020 then we did n’t in the graph given its deficient data (we ’re missing data from January through March).
| Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | |
|---|---|---|---|---|---|---|---|---|
| North America | 54.6% | 62.9% | 60.5% | 64.9% | 66.6% | 58.8% | 64.4% | 60.6% |
| Europe | 37.5% | 22.1% | 18.9% | 18.3% | 17.0% | 18.1% | 16.2% | 13.6% |
| Asia | 4.2% | 9.6% | 9.9% | 10.3% | 9.9% | 12.4% | 11.4% | 16.8% |
| Latin America | 2.7% | 4.4% | 8.3% | 4.3% | 4.6% | 8.2% | 5.4% | 5.6% |
| Oceania | 0.7% | 0.1% | 0.3% | 0.2% | 0.3% | 0.4% | 0.6% | 0.5% |
| Africa | 0.3% | 0.8% | 1.4% | 1.1% | 0.4% | 1.0% | 0.5% | 0.7% |
| Other | 0.0% | 0.1% | 0.6% | 0.8% | 1.3% | 1.1% | 1.4% | 2.3% |
